This Privacy Policy explains what personal information 777af collects from players, why we collect it, how it is used and protected, and what rights you hold over your own data. It applies to all users of the 777af platform — including visitors, registered account holders, and players actively using our casino, sportsbook, and bingo services. We encourage you to read it carefully alongside the 777af Terms & Conditions.
Contents of This Privacy Policy
Who is responsible for your personal data on 777af
1.1 Identity of the Data Controller. 777af operates as the data controller for all personal information collected through the 777af platform at https://777af.biz. As data controller, 777af determines the purposes and means by which your personal data is processed in connection with the provision of online gaming, sports betting, casino, and bingo services to players in Pakistan and other eligible jurisdictions.
1.2 Regulatory Context. 777af holds an international gaming licence that imposes binding data protection, anti-money laundering (AML), and Know Your Customer (KYC) obligations. A portion of the personal data collected by 777af is collected specifically to fulfil these regulatory obligations, and such collection is not optional — it is a condition of the licence under which 777af operates.
1.3 Contact for Privacy Enquiries. All data-related enquiries, including requests to access, correct, or delete your personal data, should be directed to the 777af support team. Our data protection contact email is [email protected]. We aim to respond to all substantive privacy enquiries within fifteen (15) business days.
Your Privacy Matters: 777af does not sell, rent, or monetise your personal data to third-party marketing organisations. Data sharing is limited to operational necessity and regulatory compliance, as described in full in Section 5 of this Policy.
Categories of information 777af collects about you
2.1 Registration Data. When you create a 777af account, we collect the information you provide during the registration process. This includes:
2.2 Identity Verification (KYC) Data. In accordance with our international gaming licence AML obligations, we collect identity verification documents when triggered by account activity thresholds. KYC data includes:
2.3 Transaction Data. 777af records all financial transactions conducted through your account, including deposit amounts and methods, withdrawal requests and statuses, bonus credits and wagering progress, and PKR balance history. This data is retained for AML compliance and dispute resolution purposes.
2.4 Gaming Activity Data. We record data about your activity on the 777af platform, including games played, bets placed (including cricket betting markets such as PSL selections), bet outcomes, session durations, device types used, and responsible gaming tool usage. This data is used for platform personalisation, fraud prevention, and regulatory reporting.
2.5 Technical & Device Data. When you access 777af, our systems automatically collect technical information including your IP address, browser type and version, operating system, screen resolution, referring URL, and session timestamps. This data is used for security monitoring, platform optimisation, and fraud detection.
2.6 Communications Data. If you contact 777af customer support — whether in English or Urdu — we retain records of those communications, including chat transcripts, email exchanges, and support ticket histories. This is used to ensure service quality and to resolve disputes accurately.
The specific purposes for which 777af processes your personal information
3.1 Account Management. Your registration data is used to create, maintain, and secure your 777af account — including processing your login requests, authenticating your identity when you access your account, and enabling account recovery where you forget your credentials.
3.2 Provision of Gaming Services. 777af uses your account and gaming activity data to provide the core services available on the platform, including processing bet placements and settlements, calculating and crediting winnings, managing bonus balances and wagering requirements, and maintaining your PKR wallet balance.
3.3 Payment Processing. Transaction data is used to process your deposits via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Raast, and to process withdrawal requests to your verified payment methods. Payment data is also retained for AML audit trail purposes as required under our gaming licence.
3.4 Regulatory Compliance. 777af is legally required to process certain categories of personal data for compliance purposes, including age verification, identity verification, AML monitoring, responsible gaming obligations, and gaming licence reporting requirements. This processing is mandatory and cannot be opted out of without affecting your ability to maintain an active 777af account.
3.5 Fraud Prevention & Security. Technical and device data, combined with transaction and gaming activity data, is analysed by 777af's security systems to detect and prevent fraudulent activity, account takeover attempts, bonus abuse, money laundering, and multi-account violations.
3.6 Responsible Gaming Monitoring. Gaming activity data is used to identify patterns that may indicate problem gambling behaviour, such as significant increases in deposit frequency, prolonged session lengths, or repeated bonus claim attempts. Where such patterns are identified, 777af may contact you to offer responsible gaming support or to apply protective account controls.
3.7 Customer Support. Communications data is used to provide effective customer support in English and Urdu, to resolve account and payment disputes, and to improve the quality of 777af's support services over time.
3.8 Platform Improvement. Anonymised and aggregated gaming activity and technical data is used internally to improve the 777af platform, optimise game lobby layouts, refine mobile performance for Pakistani network conditions, and plan the addition of new game titles and betting markets.
The lawful grounds under which 777af processes your personal data
777af processes personal data on the following legal bases, each of which applies to specific categories of data and processing activities:
| Processing Purpose | Legal Basis |
|---|---|
| Account creation and login | Contractual necessity — performance of the user agreement |
| Processing bets and payments | Contractual necessity — delivery of gaming services |
| KYC / identity verification | Legal obligation — gaming licence AML requirements |
| Age verification | Legal obligation — 21+ regulatory requirement |
| AML transaction monitoring | Legal obligation — international gaming licence compliance |
| Fraud detection and security | Legitimate interests — protecting the platform and its users |
| Responsible gaming monitoring | Legal obligation and legitimate interests |
| Promotional communications | Consent — where you have opted in to receive marketing |
| Platform analytics (anonymised) | Legitimate interests — platform improvement |
4.1 Withdrawal of Consent. Where processing is based on your consent — specifically in relation to promotional communications — you may withdraw that consent at any time by updating your communication preferences in your 777af account settings or by contacting customer support. Withdrawal of consent does not affect the lawfulness of processing that occurred prior to the withdrawal.
Who 777af shares your data with and under what conditions
5.1 No Sale of Personal Data. 777af does not sell, rent, trade, or otherwise commercially transfer your personal data to third-party organisations for marketing purposes. Your data is not a commercial commodity for 777af.
5.2 Payment Processing Partners. To facilitate deposits and withdrawals in PKR, 777af shares limited transaction data with payment processing partners including JazzCash, EasyPaisa, and the banking institutions used for bank transfer services (HBL, UBL, Meezan Bank, Raast). This data sharing is limited to what is necessary to complete your specific transaction.
5.3 Game Software Providers. The slot, live dealer, and bingo games available on 777af are provided by third-party software studios. These studios may receive technical session data (such as game round identifiers and bet amounts) necessary to operate their games on our platform. They do not receive your full identity or payment data.
5.4 KYC & Identity Verification Services. Where 777af uses third-party identity verification services to process KYC documentation, your submitted identity documents and facial biometric data (where applicable) are processed by those services under their own privacy terms and data protection standards that meet the requirements of our gaming licence obligations.
5.5 Regulatory Authorities. 777af is required to share certain player data with its licensing regulatory authority upon request, including gaming activity records, transaction histories, and KYC documentation. This sharing is a non-negotiable requirement of operating under an international gaming licence.
5.6 Law Enforcement. 777af will share personal data with law enforcement or government authorities where required to do so by a valid legal request, court order, or applicable law. In such circumstances, 777af will share only the minimum data necessary to comply with the legal requirement.
Important: 777af will never share your personal data, financial information, or account details with any person claiming to be acting on your behalf unless that person's authority has been formally verified in writing by both 777af and the relevant regulatory body.
How long 777af keeps different categories of your personal data
6.1 Active Account Data. While your 777af account remains open and active, we retain all registration, gaming activity, transaction, and communication data generated by your use of the platform. This data is necessary to provide services, resolve disputes, and meet ongoing regulatory obligations.
6.2 Post-Closure Retention. Following the closure of your 777af account — whether voluntarily by you or by 777af — we retain your personal data for a period of five (5) years. This retention period is required by our gaming licence obligations for AML record-keeping, dispute resolution, and regulatory audit purposes. The specific retention periods by data category are:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | 5 years post-closure | AML / regulatory obligation |
| KYC / identity documents | 5 years post-closure | Gaming licence requirement |
| Transaction history | 5 years post-closure | AML audit trail |
| Gaming activity logs | 3 years post-closure | Dispute resolution |
| Support communications | 3 years post-closure | Dispute resolution / quality |
| Technical / device logs | 12 months rolling | Security monitoring |
| Marketing consent records | Until consent withdrawn + 1 yr | Proof of consent |
6.3 Deletion After Retention Period. Upon expiry of the applicable retention period, 777af will securely delete or permanently anonymise the relevant personal data from its active systems and backups in accordance with its data destruction procedures.
The technical and organisational protections 777af applies to your data
7.1 Encryption in Transit. All data transmitted between your device and the 777af platform is protected by 256-bit SSL/TLS encryption — the same standard used by major Pakistani banks including HBL, UBL, and Meezan Bank. This prevents interception of your login credentials, payment data, and personal information during transmission.
7.2 Encryption at Rest. Sensitive personal data stored in 777af's databases — including passwords (stored as salted hashes), financial records, and KYC documentation — is encrypted at rest using AES-256 encryption. This protects your data in the event of unauthorised access to 777af's storage infrastructure.
7.3 Access Controls. Access to personal data within 777af's internal systems is restricted on a strict need-to-know basis using role-based access controls. Customer support agents, for example, can access account details necessary to resolve your query but cannot access your full payment card numbers or unmasked KYC documents.
7.4 Security Monitoring. 777af maintains continuous monitoring of its platform infrastructure for anomalous access patterns, intrusion attempts, and potential data breaches. Where a security incident is detected, 777af's incident response procedures are activated immediately.
7.5 Data Breach Notification. In the event of a personal data breach that poses a risk to your rights and freedoms, 777af will notify affected users without undue delay and, where required, will report the breach to the relevant regulatory authority within the timeframe required by applicable law.
7.6 Your Role in Account Security. While 777af maintains robust technical security, the security of your account also depends on you maintaining strong, unique password practices and enabling Two-Factor Authentication. We strongly encourage all Pakistani 777af players to enable 2FA via the Account Security settings available after login.
How 777af uses cookies and similar technologies on the platform
8.1 What Are Cookies. Cookies are small text files placed on your device by websites you visit. 777af uses cookies and similar technologies (including local storage and session tokens) to enable core platform functionality, maintain your login session, and gather anonymised analytics about how the platform is used.
8.2 Cookie Categories Used by 777af:
| Cookie Type | Purpose | Required? |
|---|---|---|
| Essential / Functional | Login session management, security tokens, cart & balance persistence | Yes — cannot be disabled |
| Performance / Analytics | Anonymised page-load times, game lobby usage patterns, device type reporting | Optional |
| Preference Cookies | Language and display preferences, responsible gaming reminder settings | Optional |
| Security Cookies | Fraud detection signals, bot detection, session integrity validation | Yes — cannot be disabled |
8.3 Third-Party Cookies. Third-party game software providers whose content appears within the 777af lobby may set their own technical cookies required to operate their games. These cookies are governed by those providers' own cookie policies and are limited in scope to game session management.
8.4 Managing Cookies. You can manage optional cookies through your browser settings. Please note that disabling essential cookies will prevent you from logging in to your 777af account and will impair core platform functionality. Instructions for managing cookies are available in your browser's help documentation.
Note for Mobile Users: Pakistani players accessing 777af via mobile browsers on Android or iOS devices can manage cookie permissions through their respective mobile browser settings. The 777af platform is designed to function correctly with essential cookies only, without requiring any tracking or advertising cookies.
The rights you hold over your personal data held by 777af
9.1 Overview of Rights. As a person whose data is processed by 777af, you hold several rights with respect to that data. These rights are described below. To exercise any of these rights, contact 777af customer support in English or Urdu at [email protected]. 777af will respond to verified rights requests within fifteen (15) business days.
9.2 Right of Access. You have the right to request a copy of the personal data that 777af holds about you. This includes your registration details, transaction history, KYC records, and gaming activity logs. We will provide this information in a structured, commonly used format.
9.3 Right to Rectification. If any of the personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. For account-level data such as your name or mobile number, corrections may require re-verification to comply with our KYC obligations.
9.4 Right to Erasure. You may request that 777af delete your personal data. This right applies where the data is no longer necessary for the purpose it was collected, where you withdraw consent (for consent-based processing), or where processing has been unlawful. Note that this right is subject to our regulatory retention obligations described in Section 6 — we cannot delete data that we are legally required to retain.
9.5 Right to Restrict Processing. In certain circumstances, you have the right to request that 777af restricts the processing of your data — for example, while you dispute the accuracy of data we hold, or while we are investigating a complaint about our use of your data.
9.6 Right to Data Portability. Where processing is carried out by automated means on the basis of consent or contractual necessity, you have the right to receive your personal data in a portable, machine-readable format that allows you to transmit it to another service provider.
9.7 Right to Object. You have the right to object to processing carried out on the basis of legitimate interests, including profiling for fraud detection purposes. 777af will assess such objections, but may be unable to accept them where the legitimate interest is overriding or where processing is required for our regulatory obligations.
Verification Required: To protect your personal data, 777af will verify your identity before processing any data rights request. This verification may require you to confirm your registered mobile number and provide supporting identification documentation.
777af's strict policy on data collection from minors
10.1 No Services for Under-21s. 777af's gaming and betting services are strictly restricted to persons aged 21 and above. The 777af platform does not knowingly collect, process, or retain personal data from individuals under the age of 21.
10.2 Age Verification at Registration. 777af collects date of birth during registration to verify minimum age eligibility. Where age cannot be confirmed during the registration process, account activation is suspended until satisfactory age verification documentation is received and reviewed by the 777af compliance team.
10.3 Discovery of Underage Accounts. In the event that 777af discovers or is notified that an account is being operated by a person under 21, the following actions will be taken immediately:
10.4 Reporting Underage Access. If you believe that a person under the age of 21 has created or is actively using an 777af account, please report this immediately to our support team at [email protected]. We treat all such reports with absolute priority.
Where your data is stored and processed geographically
11.1 Cross-Border Processing. As an internationally licensed platform, 777af may store and process your personal data in server infrastructure located outside Pakistan. This may include data centres in the jurisdiction of 777af's gaming licence, as well as those operated by cloud service providers and game software studios who contribute to the 777af platform.
11.2 Transfer Safeguards. Where personal data is transferred internationally, 777af ensures that appropriate safeguards are in place to maintain the security and privacy of that data at a standard consistent with the requirements of our international gaming licence. These safeguards may include contractual data protection clauses with third-party processors, adequacy decisions, and technical security standards equivalent to those maintained on 777af's own infrastructure.
11.3 PKR Payment Processing. Data shared with Pakistani payment processors — including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Raast — remains within Pakistan's own financial infrastructure and is subject to State Bank of Pakistan regulations applicable to those payment service providers.
How 777af notifies you of changes to this Privacy Policy
12.1 Right to Update. 777af reserves the right to update this Privacy Policy at any time to reflect changes in data processing practices, regulatory requirements, or platform functionality. The date of the most recent update is displayed at the top of this document.
12.2 Notice of Material Changes. Where we make material changes to this Privacy Policy — changes that significantly affect your rights or how your data is used — we will notify active 777af account holders via a notice on the platform and, where practicable, by SMS to your registered Pakistani mobile number. We will provide at least seven (7) days' notice before material changes take effect.
12.3 Continued Use as Acceptance. Your continued use of the 777af platform following the effective date of any Privacy Policy update constitutes acceptance of the revised Policy. If you do not accept the revised Policy, you should discontinue use of 777af and contact support to close your account.
12.4 Questions and Complaints. For any questions about this Privacy Policy or 777af's data practices, please contact us at [email protected]. Our support team is available seven days a week from 8:00 AM to 12:00 AM (PST) and can assist in both English and Urdu.
Regulatory Complaints: If you are not satisfied with 777af's response to a privacy concern, you may have the right to lodge a complaint with the data protection authority or dispute resolution body associated with 777af's international gaming licence jurisdiction, details of which are available upon request from our support team.
These are the foundational privacy principles that guide how 777af collects and handles personal data for every Pakistani player on the platform.
777af does not sell, rent, or trade your personal data to third-party advertisers or data brokers — ever. Data sharing is limited strictly to what is necessary for payment processing, regulatory compliance, and platform operation.
Every data exchange between your device and 777af travels over 256-bit SSL encryption — the same standard used by major Pakistani banks. Your login credentials, payment data, and personal details are never transmitted in plain text.
You have the right to request a full copy of the personal data 777af holds about you — including transaction history, gaming logs, and KYC records. Requests are processed within 15 business days by our English and Urdu support team.
Subject to our regulatory retention obligations, you have the right to request that 777af delete your personal data. Data no longer required by law or for dispute resolution is securely destroyed after the applicable retention period.
777af does not knowingly collect data from persons under 21. Age verification is mandatory at registration, and any account discovered to be held by an underage player is suspended immediately, with data handled under our minor data protection procedures.
Data shared with Pakistani payment processors — JazzCash, EasyPaisa, HBL, UBL, Meezan, and Raast — remains within Pakistan's financial infrastructure and is governed by State Bank of Pakistan regulations applicable to those services.
As a Pakistani player using 777af, you hold specific legal rights over your personal information. These are not bureaucratic formalities — they are real controls you can exercise at any time by contacting our support team in English or Urdu.
📧 To exercise any data right, contact: [email protected]
⏱️ Response time: within 15 business days
🗣️ Available in: English & Urdu
Request a copy of all personal data 777af holds about you, including your account details, transaction records, and gaming activity history.
Ask us to correct any inaccurate or incomplete personal data. For KYC-sensitive data, corrections require identity re-verification.
Request deletion of your personal data where it is no longer needed, subject to our mandatory regulatory retention obligations.
Ask 777af to limit how it uses your data while a dispute or complaint about that data is being investigated.
Receive your personal data in a portable, machine-readable format so that you can take it elsewhere if you choose to do so.
Object to data processing based on legitimate interests. 777af will review each objection individually against our regulatory obligations.
Understanding your privacy rights is part of being a confident 777af player. Now that you know how your data is protected, stored, and handled — your account is ready. Whether you are betting on PSL cricket, spinning jackpot slots, or playing live Baccarat, your personal data is secure every step of the way.
⚠️ 21+ only. Gambling involves financial risk. Please play responsibly within your means.